High-Ticket Closing in Leiden
Why here
In Leiden life sciences a large pursuit rarely hangs on one signature. There is a scientific lead who carries the choice on its merits, a technical or facilities service with requirements about installation and maintenance, a purchasing department at an institute or teaching hospital with rules of its own, and sometimes a funder who makes the budget possible. The decision is often conditional as well: the order follows if the application is granted, or if validation succeeds. That calls for a different kind of close than pushing through. We map that sequence and negotiate what genuinely counts in this market — availability, support during validation, response time on failure, arrangements around consumables — making sure each condition has a date and an owner. A discount rarely settles it here; certainty about the term does.
No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.
Our approach
What exactly the order depends on is the first question for every open pursuit. Per pursuit we identify the people involved and decide which condition has to be nailed down first. Then we join the conversations, including the meeting with the technical service or purchasing that usually gets skipped, and record the agreements and dates in your CRM.
Frequently asked questions
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Our order depends on a grant that has not been awarded yet. Can you still close?
You can prepare the decision and lock the terms, so nothing has to be renegotiated once it is granted. What goes wrong in practice is that nothing happens during the wait and the organisation starts comparing again the moment the money arrives. We keep the contact warm, get the technical assessment underway in advance, and have an offer ready with a validity period and a start schedule attached.
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At a teaching hospital purchasing decides, not the clinician. How do you handle that?
By holding both conversations and keeping them apart. The clinical user determines whether your solution is suitable; purchasing determines whether the process is sound and the terms acceptable. We make sure the user has his justification on paper in the form purchasing needs, and on that side we answer the questions about delivery, support and liability before they are asked.
What you invest depends on what we build. The homepage says where it starts.
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