Service area
Sales in Deventer
Deventer combines two things that rarely sit together: a Hanseatic city with heavy manufacturing along the IJssel, and a software cluster in its historic center. Companies here sell machines and annual subscriptions in the same postcode. Dcraft Of Sales focuses on what those two have in common — long customer relationships that are never expanded systematically.
No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.
The market
Deventer is the commercial engine of the Stedendriehoek together with Apeldoorn and Zutphen. Bergweide is the oldest business park, Kloosterlanden the largest, and a new park along the A1 is taking shape for manufacturing, wholesale and logistics. At the same time the city has a knowledge profile you cannot read from its skyline: software firm Topicus deliberately chose Deventer as its headquarters, engineering consultancies Witteveen+Bos and TAUW have been here for decades, and the De Kien city-center campus is growing around the station. Add consumer brands that still manufacture here, Royal Auping among them. The scale is mid-sized and ownership is often Dutch and independent.
The sales reality here
Deventer has a cultural trait that shows up as a sales problem: companies here are good and do not say so. The manufacturers supply the same buyers for years without ever selling a second product into that account. The software and consulting firms grew on inbound and tenders and never built an outbound engine, because until now they did not need one. Lose one large client or a tender, and there is no second channel. We build that second channel alongside what already works: broaden inside existing accounts first, then add structured outbound, so growth no longer depends on who happens to call.
Business parks and office districts
- Bergweide
- Kloosterlanden
- A1 Bedrijvenpark Deventer
- De Kien
Six services in Deventer
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AI Lead Generation
Lead generation that starts in your own order and quote history: first the second entry point in existing accounts, then comparable companies.
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High-Ticket Closing
We join the multi-year contract or investment that is bigger than anything you have closed before — with every decision-maker in view.
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Outbound & Cold Outreach
A first outbound motion for a company that always ran on inbound and tenders: small, measurable, in a tone your own team can defend.
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Sales (Re)structuring & Selection
A sales process for firms where the relationships sit with two people: transferable stages and a selection that fits the culture.
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Sales Automation & CRM
A CRM that lifts customer knowledge out of mailboxes and gives every open quote a follow-up task. Ownership and source code stay with your company.
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Sales Training & Coaching
Training for teams that are good and never say so: naming what you deliver with evidence, probing on budget, and coaching your manager to coach.
Frequently asked questions
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We have supplied the same customers in this region for years. What can you add?
With long-standing customer relationships, the first gain rarely comes from new names. We look per account at what else you could supply, who inside the client organization decides that, and whether you ever speak to them. In practice, revenue per customer often rests on one department or one contact, while three other entry points sit unused.
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We are a software company in Deventer running on inbound. When does outbound make sense?
The moment your growth stops being predictable. Inbound and tenders bring good customers, but you do not control when they arrive. Outbound adds a lever you can pull yourself. We start small and measurable: one segment, one proposition, one sequence — and only scale when the numbers justify it.
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Our production sits on Bergweide or Kloosterlanden and we sell technically. How do you approach that?
We leave the technology with the people who build it and put a commercial process around it. Concretely: who calls after the quote, within how many days, with which question, and where that gets recorded. At manufacturers this usually pays off more than extra leads, because more quotes are already open than are being followed up.
Service areas nearby
Ready to take your sales to the next level?
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And then?
If we both see a match, a free deep-dive session of 60 to 90 minutes follows. After that you get a tailored proposal or — if your case calls for it — a paid follow-up diagnosis. No match? Then we simply say so.
One free Sales Diagnose per company. If you do not show up, that free slot is gone.
Contact
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