Service area

Sales in Helmond

Helmond sits inside Brainport, but with a profile of its own: automotive and food processing rather than chip machines. The Automotive Campus, Hoogeind and BZOB house companies supplying car manufacturers, their tier suppliers and the food industry. Dcraft Of Sales builds sales tracks that match that buying side — long, technical and with several decision-makers.

No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.

The market

Helmond is Brainport's second city and positions itself on automotive, smart manufacturing and foodtech. The Automotive Campus brings together companies, test facilities and labs around smart and sustainable mobility. Hoogeind is the oldest and largest business park and mixes manufacturing with logistics; BZOB is intended for large-scale industry and wholesale. Food processing is the other pillar: Helmond sits where the agricultural Peel region meets Brainport's high tech, which the city groups under the name Food Tech Brainport. And then there is Vlisco, designing and printing fabrics in Helmond for the West African market since 1846.

The sales reality here

Supplying from Helmond means selling to purchasing organizations that audit your process before they assess your product. An automotive or food customer wants quality documentation, delivery reliability and multi-year pricing; the conversation is about risk, not benefits. The result is a sales team spending months on one account and bringing in nothing new meanwhile. On top of that, the decision often sits in Germany or France while the contact sits in Helmond. We split those two motions: a small number of people on the heavy accounts with a real account plan, plus a lighter, repeatable process that keeps new opportunities coming.

Business parks and office districts

  • Automotive Campus
  • Hoogeind
  • BZOB

Six services in Helmond

Frequently asked questions

  • We are an automotive supplier around the Automotive Campus. What does this deliver for us?

    Mainly composure in a long process. Automotive purchasing runs through audits, qualification rounds and multi-year agreements, and a good supplier rarely fails there on substance — it fails on follow-up and documentation. Per account we fix who supplies what and when, who internally answers which question, and what step follows each contact moment, so the process does not stall at the first delay.

  • Our customer decides abroad while our contact sits in Helmond. How do you handle that?

    By putting the decision-maker into the process explicitly rather than hoping for them. We map who abroad signs, what that person needs, and what role your Helmond contact plays — advocate, relay or blocker. Then we shape the process so there is material your contact can push internally without you in the room.

  • We are in food processing. Does AI lead generation work in a regulated market like that?

    Yes, provided the selection runs on the right attributes. In food processing, certification, allergen policy, shelf life and sales channel determine who can be your supplier at all — far more than company size or industry. We use AI to gather and organize those attributes, and put people on the conversation that follows. The tooling does the preparation, not the selling.

Service areas nearby

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