Service area
Sales in Emmen
Emmen is an industrial town with no large city nearby. Groningen is an hour away, Zwolle an hour and a quarter, and that makes reach a genuine investment here. Dcraft Of Sales builds outbound for companies in south-east Drenthe that does not depend on someone happening to drive past: the market is outside the region, so the process has to be too.
No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.
The market
Emmen runs on two clusters that have little to do with each other. The first is chemicals and plastics: Bargermeer holds GETEC Park.Emmen, the former Emmtec site where Enka once spun fiber and where polymer, fiber and yarn producers now operate side by side, with a growing green chemistry branch around them. The second is greenhouse horticulture. Erica and Klazienaveen carry a large greenhouse area that supports a great deal of employment, growing cucumber, pepper, soft fruit, roses and chrysanthemums. Around both sit manufacturing, metalworking and transport, plus a broad layer of suppliers serving each cluster. Most firms are SMEs, lines are short, and much of the revenue comes from buyers far outside Drenthe.
The sales reality here
The arithmetic companies in Emmen rarely say out loud: every customer meeting in the Randstad costs a full day. That weighs on sales, because the instinct is to book fewer meetings, and the pipeline narrows to the accounts that were passing by anyway. Yet the growth is outside the region — buyers in Brabant, in Germany, in the Randstad. What works here is a process where the first, second and sometimes third conversation happen online, and the journey is only made when there is something to sign. That demands better preparation per conversation, not more conversations.
Business parks and office districts
- Bargermeer
- GETEC Park.Emmen (voorheen Emmtec)
- Tuinbouwgebied Erica-Klazienaveen
Six services in Emmen
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AI Lead Generation
Selecting on material, batch size and certification instead of industry code — and a list that does not care how far away the buyer sits.
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High-Ticket Closing
Closing multi-year supply agreements on indexation, volume and security of supply, with the plant visit as an earned turning point, not a start.
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Outbound & Cold Outreach
Outreach doing the work that chance does elsewhere: capacity and certification visible up front, with a video call as the agreed first step.
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Sales (Re)structuring & Selection
The site visit as its own stage with an exit criterion, online qualification before it, and the choice between training locally or hiring remotely.
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Sales Automation & CRM
A CRM that carries the preparation and plans visits by route, so one travel day yields three conversations. Owned by your company, code included.
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Sales Training & Coaching
Training for the online meeting: opening without a factory tour, probing without body language, and always a next step with a date on it.
Frequently asked questions
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We are based in Emmen and our customers are in the Randstad and Germany. How do you organize that?
By moving the travel later in the process. We set things up so qualification, demonstration and the first substantive conversation happen online, with material shared in advance. Only at a concrete proposal or a site visit does anyone get in the car. It costs you nothing in quality and removes most of the travel time.
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Does AI lead generation work for a plastics processor on Bargermeer?
Yes, provided you select on application rather than on industry. Plastics processing serves packaging, construction, automotive, medical and agriculture at the same time, so a list built on industry codes is mostly noise. We build the selection on signals that matter: which material, which batch sizes, which certification, and which purchasing role goes with it.
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We run a horticulture business in Erica or Klazienaveen. Do you have anything for us?
Greenhouse growers here largely sell through trading houses and the auction clock, so direct sales is usually not the first question. Where we do make a difference is in building direct offtake alongside that channel: fixed buyers in retail, foodservice or export, on contract terms rather than daily prices. That is a longer road, and it starts with an honest read on whether your volume and range can carry it.
Service areas nearby
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