Sales Automation & CRM in Delft
Why here
What a Delft technology company does not have is exactly what a standard CRM measures: many deals in a short cycle. Here it is a limited number of accounts with an eighteen-month lead time, and a monthly report says nothing. What you do want recorded is the substance: which specification version was discussed with this customer, which technical requirement was committed to, which test was run and what came out of the pilot. Today that sits in mailboxes and in the founder's head, and it disappears the moment someone leaves. We build the data model at account level, with each contact's role and each track's requirements and milestones, and connect wherever your engineering works, so a customer question does not stall in an inbox. Ownership of what we build sits with your company, source code included.
No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.
Our approach
How a track really runs gets mapped first, along with where information gets stuck: mailboxes, shared folders, notes. Then we fix the data model — account, role, requirement, milestone — and choose where it runs. Once you approve, you can click through the first design. The integrations follow, starting with mailbox and calendar.
Frequently asked questions
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We have few deals and long cycles. What is there to measure?
Not the outcome but the movement. On an eighteen-month track you steer on steps: is the technical requirement confirmed, is the pilot scoped, has the decision-maker been spoken to, is a next meeting booked. Those you can review weekly. A revenue forecast built on gut feeling mainly delivers a false sense of control in this market.
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Can the CRM connect to our engineering environment?
Yes, and for technical products that is often the integration that pays off most. A customer question landing as a task in the engineering environment does not sit in a mailbox, and the status comes back to the account. We keep the connection deliberately narrow: only what sales must see and what engineering must know, so no second administration appears.
What you invest depends on what we build. The homepage says where it starts.
Read on
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