Sales Automation & CRM in Ghent

A pipeline that only knows quotes does not fit a Ghent technology company. Between first conversation and order sits an evaluation or a pilot running for months, and that step has to be its own stage with its own exit criterion, or it sits in your reporting as 'in progress' for half a year. We model it as a real object: who runs the evaluation, which result is needed, which budget year the decision falls in. On the industrial side, audit status and the review date of a supply contract come on top. And because the customer is often in Germany or the United States, every contact gets a language, so follow-up does not leave in the wrong one. The largest effect usually sits elsewhere: the system forces what the founder knows into fields, which finally gives a new salesperson something to start from.