Sales (Re)structuring & Selection in Breda
Why here
A sales department in Breda nearly always serves two kinds of buyer, and that is why a single uniform process does not hold here. One route runs through a procurement organisation reporting abroad: long lead times, several approvals, a fixed request format. The other runs through a West-Brabant family firm where the director decides personally and signs within two weeks. Lay the same stages with the same exit criteria across both and your forecast is too optimistic for one and too slow for the other. So we design two routes inside one process, with their own stage definitions and shared reporting. A second choice follows in staffing: not every rep suits both routes, and anyone going to the table in Flanders we test for that separately.
No list of offices — just honesty: we work remote-first and come on-site where it truly matters, by plane if that is what it takes. Travel costs are charged on.
Our approach
Your won and lost deals get pulled apart across the two routes, because the patterns differ. Then we write the stages with their exit criteria per route and record which role carries which route. The role profile follows in the weeks after, and where there is a vacancy, the selection, with a live exercise that puts the candidate on the route he is being hired for.
Frequently asked questions
-
Our reps handle both the family firms and the international accounts. Should that be split?
Usually yes, because it is different work. One route demands patience, documentation and serving several approvers; the other demands quick moves and decisions at the table. Anyone doing both falls back on the route that produces results fastest, and that is rarely the large accounts. You can split inside the same person, provided the diary enforces it.
-
What do you select on for someone who has to sell in Flanders as well?
On patience and on ear for language, not on language skills. We have a candidate hold a conversation with a Flemish counterpart and watch the pace: if he moves to the ask too quickly, you will see that back in the results. Someone who senses it can be trained on the rest.
What you invest depends on what we build. The homepage says where it starts.
Read on
The other services here
This service nearby
Ready to take your sales to the next level?
Book your free Sales Diagnose. In 30 minutes we map where your biggest sales potential and AI opportunities are. Prefer to call or message? Do that too.
Pick a time that suits you. No pitch, no pressure — just a sharp read on your sales potential.
Prefer to talk right now?
Reach us directly — call, WhatsApp, or email, whichever suits you best.
Prefer to move right away? Call or WhatsApp us — that is the fastest route.
Reachable by phone and WhatsApp from 09:00 to 18:00 (CET/CEST).
And then?
If we both see a match, a free deep-dive session of 60 to 90 minutes follows. After that you get a tailored proposal or — if your case calls for it — a paid follow-up diagnosis. No match? Then we simply say so.
One free Sales Diagnose per company. If you do not show up, that free slot is gone.
Contact
Prefer writing over calling?
Tell us briefly where you stand and where it hurts. The sharper your bottleneck, the better the first conversation.
Reach us directly — call, WhatsApp, or email, whichever suits you best.
Your request reached us.
You will get an acknowledgement by e-mail in a moment. Cannot wait? Call or WhatsApp us directly.
Sending failed.
Something went wrong on our end. Try again in a moment, or call or WhatsApp us directly and we will sort it out right away.
That went unusually fast — faster than a form like this normally takes. No problem: check your details and simply send it again.
The form is not taking new requests right now. Please try again in a few minutes, or feel free to call or WhatsApp us directly.
You seem to be offline. As soon as you are back online you can send your request again — or feel free to call or WhatsApp us directly.