Sales (Re)structuring & Selection in Hasselt

In Limburg this conversation rarely starts with an existing department. It starts with a family firm that always managed without selling because the phone rang, or with a scale-up where the founder won every customer until his diary filled up. In both cases the reflex is the same: hire someone. That is almost always the wrong first move. What does need to happen is capturing the commercial knowledge already in the building, usually held by people who would never call themselves salespeople: the project lead who knows why a customer walked away, the technician who knows the objections, the internal desk that writes the quotations. Then comes the question most often skipped here: which market are we aiming at? Claiming to serve the Benelux usually means one rep doing three markets by halves. We settle that before the vacancy goes out, not after.