Sales (Re)structuring & Selection in Schiedam

In maritime manufacturing the commercial problem is usually not a lack of skill but a lack of ownership. Engineering talks to engineering, a proposal goes out, and nobody steers the decision, while the process runs for years and at least one contact leaves along the way. So restructuring here does not mean adding a sales team; it means one identifiable person owns each track and sits at the table beside engineering. Then we build stages that match this buying process: technical fit, budget cycle, qualification or audit, framework agreement, order. Every stage gets an exit criterion someone can verify, because without that a pipeline in this sector is a list of hopes. And because revenue depends on few parties, we also steer on spread: how much of the pipeline hangs on the same two customers.