B2B sales
Everything we run into as a sales agency working with B2B teams: acquisition, structure, people and closing. Useful whether you build your sales function yourself or outsource part of it — the mechanics are the same.
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Topics
Each topic collects the articles that cover it. Looking for something specific? Start here; want everything in publication order? Head back to the blog.
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B2B lead generation
A calendar full of qualified conversations starts with sharp choices: who you approach, why now, and who runs the conversation. Everything we write about B2B lead generation, in one place.
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Outbound that gets replies
Outbound without craft is dead; outbound with craft gets replies precisely now. Articles on segment choice, cadence and following up without begging.
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Cold outreach
Cold outreach isn't dead — the lazy version of it is. Articles on cold email, the phone, and the cadence that still gets replies in 2026.
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AI in B2B sales
Where AI genuinely saves time and wins revenue inside a B2B sales process — and where it mostly adds noise. Articles on AI lead generation, research and automation, written from practice.
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A pipeline you can predict
A predictable pipeline is not luck — it is a system you build. Articles on pipeline coverage, cycle time and the numbers that force a decision every week.
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Predictable revenue
Predictable revenue is rarely a matter of working harder. It is a matter of structure, rhythm and honest numbers. Everything we write about it, in one place.
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Building and restructuring a sales team
Who does what, who owns which step, and what happens when a deal stalls? Articles on sales structure, role separation, compensation and hiring.
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Sales KPIs that steer
More dashboards do not make a better sales organization. Articles on the handful of numbers that force a decision every week — and the vanity metrics you can cut.
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High-ticket closing
Deals from a few thousand euros to well past €100,000 rarely die on price — they die on risk. Articles on de-risking, stakeholders and the business case your champion wins with internally.