About us
Who you get at the table.
With more than two decades of C-level experience, we don't just understand your business — we improve it, from independent expertise.
As founder, Dennis brings more than two decades of experience in B2B sales and leadership. Across the Dcraft Of Sales team we have worked inside a wide range of companies and held a wide range of positions — from the floor to commercial and operational leadership.
Over the years we have built several sales teams and recruited, trained, and led hundreds of sales professionals. We also have deep experience restructuring operational processes at C-level, so organizations work more effectively and more efficiently.
At an IT company we ran the organization on several fronts and contributed directly to revenue growth from roughly €10 million to around €50 million. At a fast-growing recruitment firm we laid the foundation as a team for a scalable structure, after which the organization doubled in size.
At a renowned concrete company we automated literally every process: from the on-site inspection at a prospect through drafting, sending, and following up on the quote, all the way to closing the deal. That created room for more than 15 concrete specialists who can now spend their time in the field, delivering craftsmanship.
Our focus is consistently on structurally raising the close rate, sharpening the sales system, and building a top-athlete mentality inside commercial teams. On the operational side we put tightly configured, automated processes in place, so the entire organization reaches maximum efficiency.
Who we talk to
We sit down with owners, directors, and management — that is where the decisions that actually change sales get made. Once we start, we work with everyone who runs the sales: from the sales team to the people on the floor.
Why this page says "we"
Behind Dcraft Of Sales is Dennis, working with a network of independent specialists in automation, sales, marketing, and AI — including people with C-level and board-level experience. So you are not hiring a one-man shop with a big word; you get the discipline your problem actually needs.