Legal
Privacy Policy
This policy explains what personal data Dcraft Of Sales collects, why we collect it, how long we keep it, and the rights you have under the EU General Data Protection Regulation (GDPR, known in the Netherlands as the AVG). We keep data collection to the minimum needed to answer your questions and, where you ask us to, schedule a Sales Diagnose.
The short version: we set no cookies, we measure without profiling you, there is not a single retargeting pixel on this site, and whatever you type into our free AI tools is never stored.
1. Who we are (data controller)
Dcraft B.V., trading as Dcraft Of Sales, is the data controller responsible for the personal data described in this policy.
If you have any question about how we handle your data, or you want to exercise any of your rights, contact us:
- Dcraft B.V. (trading as Dcraft Of Sales)
- Dutch Chamber of Commerce (KvK) number: 99950197 · Establishment number: 000064987671 · VAT number: NL869200975B01
- Email: [email protected]
- Phone: +31 6 25538050
- WhatsApp: +31 6 25538050
2. What data we collect
We only collect personal data that you actively give us, or that is strictly necessary to run and secure this website. We do not buy personal data, and we do not build hidden profiles about you.
We do not ask for special categories of data (such as health, political, or biometric data), and we ask you not to send us any.
- When you contact us — by email, phone, or WhatsApp — we receive your name, the contact detail you use to reach us (email address and/or phone number), and whatever you choose to include in your message.
- When you submit the contact form on this site, we receive the fields you fill in. See the separate chapter on the contact form below.
- When you schedule a Sales Diagnose through our booking link, we process your name, email address, mobile number, and the intake details you enter — company name, headcount, current pipeline or revenue, and your biggest bottleneck — so we can prepare for and hold the call. The booking link runs on Google Calendar; Google processes those details as our service provider.
- When you message us on WhatsApp, we see your WhatsApp profile name, phone number, and the content of the messages you send us.
- When you use one of our free AI tools, we process your input to generate the result. We do not store that input — see the chapter on the AI tools below.
- Collected automatically: basic technical data needed to serve the website securely — such as your IP address and browser user-agent — is processed transiently by our server to deliver pages, limit abuse of the AI tools, and protect against attacks.
3. The contact form
This website has a contact form you can use to reach us directly. It only asks for what we need in order to call or email you back properly:
- Which fields: your name, your company name, your business email address, your phone or mobile number, and your message. Fields that are not strictly needed for us to reply are optional.
- Where it goes: the submission is emailed to [email protected] and stored in our own server environment. We do not pass submissions on to advertising or data brokers.
- Legal basis: taking steps prior to a contract at your request (Article 6(1)(b) GDPR) and our legitimate interest in handling business correspondence (Article 6(1)(f) GDPR).
- Retention: a maximum of 12 months after our last contact if no working relationship follows; we delete the submission after that. If you become a client, the submission becomes part of your client file and that retention period applies.
- Nothing is mandatory: calling, emailing, or WhatsApp works just as well, and you can always ask us to delete your submission right away.
4. Our free AI tools
This site offers four free AI tools: the outreach generator, the objection coach, the ROI calculator, and the website scan. You need no account for them, and you do not have to leave any details.
Whatever you type into a tool is used only to generate the result at that moment. Neither your input nor the output is kept in a database: both exist only in the server’s working memory for the duration of your request, and are gone afterward. We do not link them to you and we do not use them to train models.
To produce the result, we send your input to our AI provider (currently Groq, which runs the language model). Your input is processed there to generate the answer and is not stored by us. So please do not enter confidential business information or other people’s personal data.
We use your IP address briefly to cap how many requests one visitor can make, so the tools stay available to everyone. That is an abuse limit, not a profile.
Alongside a tool result you can voluntarily leave your email address and mobile number. That is explicitly optional and you can dismiss it. If you do leave those details:
- Purpose: follow-up — we contact you by email or phone about your result and about the free Sales Diagnose.
- Legal basis: your consent (Article 6(1)(a) GDPR). You can withdraw it at any time by emailing [email protected] .
- Retention: a maximum of 12 months after our last contact, unless you ask us to delete it sooner or a working relationship follows. We delete your details after that.
- What we do not do: we do not sell these details, we do not share them with advertising parties, and we do not use them to track you across the web.
- Tool output is automatically generated and indicative. It is not advice, and no decisions about you are made with it — see also our Terms of Service.
5. Measurement without cookies and without profiling
We want to know whether this website works: whether people call, message, try a tool, or book a Sales Diagnose. We run that measurement entirely in-house, on our own server environment. No external analytics vendor is involved — no Google Analytics, no Plausible, no third party looking over your shoulder.
The measurement is cookieless. We set no analytics cookie, we do not assign you a visitor ID, we do not recognize you between visits, and we build no profile. We count events, not people.
For each event we record which event it was, on which page it happened, and at what time. We do not store your IP address. We do store a short, irreversible code with every event, derived from your IP address and your browser together with a secret number that exists only in the working memory of our server and changes on every restart. That code also changes every day. It cannot be traced back to you and exists solely to avoid counting visits twice within a single day; recognising you between days or between visits is not possible with it. The events we count are:
- a click on a phone number (call click);
- a click on a WhatsApp button;
- use of one of the AI tools — only that a tool was used, never what you typed into it;
- a booked Sales Diagnose;
- contact details left behind.
- Retention: individual events are kept for a maximum of 12 months; we delete them after that.
- No retargeting: this site carries no advertising or retargeting pixel whatsoever. No LinkedIn Insight Tag, no Meta Pixel, no Google Ads tag, and no call-tracking numbers.
6. Why we use your data (purposes)
We do not use your personal data for automated decision-making that produces legal or similarly significant effects, and we do not sell your data.
- To answer your questions and respond to your enquiry.
- To schedule, prepare for, and hold a free Sales Diagnose you have requested — including a WhatsApp reminder to the mobile number you give when booking.
- To keep track of which company has already had a free Sales Diagnose: it is free once per company, so we record the company name and the date of the call.
- To follow up on a genuine business conversation you have started with us, and to provide our services if you become a client.
- To keep the website available, secure, and free from abuse, and to share the free AI tools fairly among visitors.
- To measure — in aggregate and without profiling — whether the website is doing its job, and to report on that internally each month.
- To comply with our legal and accounting obligations.
7. Our legal basis (Article 6 GDPR)
We process your personal data on the following legal bases:
- Consent — when you voluntarily leave your details alongside a tool result, you consent to us using them for follow-up. You can withdraw consent at any time.
- Steps prior to a contract — where you contact us or book a Sales Diagnose with a view to working together, we process your data to take those pre-contractual steps at your request.
- Legitimate interests — to run, secure, and improve our website, to limit abuse of the free tools, to measure cookielessly and without profiling whether the site works, and to manage day-to-day business correspondence. We have weighed that interest against your rights and freedoms in each case.
- Performance of a contract — when you are a client, to deliver the agreed services.
- Legal obligation — where the law requires us to retain certain records (for example, for tax or accounting).
9. How long we keep your data
We keep personal data only for as long as we need it for the purpose it was collected, and then delete or anonymize it:
- Enquiries, form submissions, and details left behind that do not lead to a working relationship — a maximum of 12 months after our last contact; we delete them after that.
- Client records — for the duration of our engagement. Invoices, contracts, and payment records are kept for seven (7) years afterward, because Dutch tax law requires it.
- Booked and completed Sales Diagnose sessions are held as appointments in our business calendar (company name and date, so the session stays free once per company) — a maximum of 12 months after the call, unless a working relationship follows.
- Newsletter — we do not send one. If we ever start, we delete your email address the moment you unsubscribe.
- Input and output of the free AI tools — not stored.
- Cookieless event measurements — a maximum of 12 months; we delete them after that.
- Technical server logs — retained only for a short period for security and troubleshooting.
- Want out sooner than these periods? Email [email protected] and we will delete your details.
10. Your rights
To exercise any of the rights below, email us at [email protected]. We will respond within the timeframe required by law (normally within one month). You also have the right to lodge a complaint with your local supervisory authority — in the Netherlands, this is the Autoriteit Persoonsgegevens (autoriteitpersoonsgegevens.nl).
Under the GDPR you have the right to:
- Access the personal data we hold about you.
- Have inaccurate data corrected (rectification).
- Have your data erased ("right to be forgotten"), where applicable.
- Restrict or object to our processing of your data.
- Data portability — receive your data in a structured, common format.
- Withdraw consent at any time, without affecting prior lawful processing.
12. How we protect your data
We serve this website over encrypted HTTPS connections and apply appropriate technical and organizational measures to protect personal data against unauthorized access, loss, or misuse. That includes strict need-to-know access control, two-factor authentication on our accounts, a strict security policy for the website, and a cap on automated abuse of the free tools.
No method of transmission or storage is ever completely secure, but we work to keep the amount of data we hold small and well-protected. If you suspect a vulnerability or a data breach, email us immediately at [email protected].
13. Language of this policy
This privacy policy was drafted in Dutch and translated into English. In the event of any difference in interpretation between the two versions, the Dutch text is the only binding one.
14. Changes to this policy
We may update this policy from time to time to reflect changes in our practices or in the law. When we do, we will revise the "last updated" date at the top of this page. We encourage you to review it periodically.
15. Contact us
If you have any questions about this Privacy Policy or how we handle your personal data, please reach out:
- Email: [email protected]
- Phone: +31 6 25538050
- WhatsApp: +31 6 25538050